Krambo/Kroger, 1100 S 30th St, Manitowoc, WI
Posted: 07 Sep 2009 01:45
I'm a bit late sharing this here (these pictures are over three months ago by this point), but better late than never. Given that Kroger hasn't operated in Wisconsin for the better part of forty years, I was a bit skeptical that I'd find any good artifacts of the chain's operations here. I needn't have worried, since a late 1950s Kroger store was right under my nose:
This shopping center store actually opened around 1958 as a Krambo supermarket. At risk of reiterating prior threads, Krambo was a regional Wisconsin grocery chain of 25 stores that had been purchased by Kroger in 1955. By the point when this store opened, the Krambo supermarkets were essentially Krogers in all but name.
Kroger eventually rebranded this store (and all the Krambo stores) under their own name in the mid 1960s. Kroger remained in Manitowoc until 1971, when they withdrew from the area to concentrate their resources on other markets (and the impending superstore rollout) instead.
The remaining history is rather complicated, and it took a comb-through of every city directory I could find until I felt I had the facts straight. When Kroger closed, it seems that the space was actually reoccupied by A&P, who moved to this slightly newer shopping center location from their ancient prewar storefront downtown (and here's a historical photo of that!). A&P stayed in place until around 1979, when the fast-collapsing chain followed Kroger in pulling out of the area.
The store's third lease on life (or fourth, going by banners) was as a Sentry supermarket; another regional chain. Sentry moved to a larger store located in an outlot of the center in about 1992; now a Hobby Lobby store.
The space was soon occupied by yet another tenant; this time Big Lots, which lasted from the early 1990s until just a few years ago. The store is currently vacant, awaiting yet another inevitable purpose to go down in its history.
Although late 1950s Kroger stores weren't exactly distinctive in the Superstore or Greenhouse sense (in which you can identify them with your eyes closed), there are a few notable features on this one. The first is the gigantic, rectangular sign protruding from the store roof and canopy: I can easily imagine "KRAMBO" or "KROGER" written out in large letters on each side.
Another feature is this stonework facing by the entrance; similar to the treatment on the Kroger store in Clarksburg, WV (which probably dates to the same era) that our host featured on the front page a little while ago.
Here's a through-the-glass interior shot. Interestingly, the ceiling is finished off in stick-on acoustic tile; punctuated by giant ventilators. I have no idea if the floor tile is original to Krambo/Kroger or was added by one of the many later occupants, but it looks old enough to me!
Just to round off the set, here's another picture of the doors; and a scan of an Kroger ad in the local paper from 1971. Enjoy!
This shopping center store actually opened around 1958 as a Krambo supermarket. At risk of reiterating prior threads, Krambo was a regional Wisconsin grocery chain of 25 stores that had been purchased by Kroger in 1955. By the point when this store opened, the Krambo supermarkets were essentially Krogers in all but name.
Kroger eventually rebranded this store (and all the Krambo stores) under their own name in the mid 1960s. Kroger remained in Manitowoc until 1971, when they withdrew from the area to concentrate their resources on other markets (and the impending superstore rollout) instead.
The remaining history is rather complicated, and it took a comb-through of every city directory I could find until I felt I had the facts straight. When Kroger closed, it seems that the space was actually reoccupied by A&P, who moved to this slightly newer shopping center location from their ancient prewar storefront downtown (and here's a historical photo of that!). A&P stayed in place until around 1979, when the fast-collapsing chain followed Kroger in pulling out of the area.
The store's third lease on life (or fourth, going by banners) was as a Sentry supermarket; another regional chain. Sentry moved to a larger store located in an outlot of the center in about 1992; now a Hobby Lobby store.
The space was soon occupied by yet another tenant; this time Big Lots, which lasted from the early 1990s until just a few years ago. The store is currently vacant, awaiting yet another inevitable purpose to go down in its history.
Although late 1950s Kroger stores weren't exactly distinctive in the Superstore or Greenhouse sense (in which you can identify them with your eyes closed), there are a few notable features on this one. The first is the gigantic, rectangular sign protruding from the store roof and canopy: I can easily imagine "KRAMBO" or "KROGER" written out in large letters on each side.
Another feature is this stonework facing by the entrance; similar to the treatment on the Kroger store in Clarksburg, WV (which probably dates to the same era) that our host featured on the front page a little while ago.
Here's a through-the-glass interior shot. Interestingly, the ceiling is finished off in stick-on acoustic tile; punctuated by giant ventilators. I have no idea if the floor tile is original to Krambo/Kroger or was added by one of the many later occupants, but it looks old enough to me!
Just to round off the set, here's another picture of the doors; and a scan of an Kroger ad in the local paper from 1971. Enjoy!