A&P slogans from 1929

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Dave
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A&P slogans from 1929

Post by Dave »

Here are a couple of 1929-vintage A&P slogans from an ad in the Ladies Home Journal:

"Where Economy Rules"

"The Modern Way To Shop - The Sure Way To Save"
terryinokc
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Post by terryinokc »

There's a 1970's A&P ad on Ebay now, with a slogan that I had forgotten about. "Price and Pride---If we can't do it--nobody can!"

There is a picture of two men in white shirts, ties, and white aprons--one says Price on the apron, and the other says Pride.

Maybe the slogan today should read, "If we can't do it, EVERYBODY can!"
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Dave
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Post by Dave »

terryinokc wrote:...There is a picture of two men in white shirts, ties, and white aprons--one says Price on the apron, and the other says Pride...
After they got rid of "Mr. Price and Mr. Pride", we used to say that they had no pride...
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Groceteria
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Post by Groceteria »

Dave wrote:After they got rid of "Mr. Price and Mr. Pride", we used to say that they had no pride...
I'm just having visions of the 1978 A&P Pride Parade, with a collection of clerks in aprons marching down the street chanting "WEO! WEO!".

Sorry...
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Post by Edric Floyd »

Groceteria wrote:
Dave wrote:After they got rid of "Mr. Price and Mr. Pride", we used to say that they had no pride...
I'm just having visions of the 1978 A&P Pride Parade, with a collection of clerks in aprons marching down the street chanting "WEO! WEO!".

Sorry...

I got it!!



And if Atlanta still had A&P.........Those visions could be true!
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We Care

Post by weo »

We Care, the A&P slogan used in the 1960's to start their second 100 years of operations, is the simpliest and best A&P slogan ever.

Those two simple words were integrated in weekly ads and even column space was devoted in weekly ads elaborating on this commitment.

You can find plenty of these located in Google archives. Just start by typing in "ann Page" and focus on ads from the 1960's.

This slogan and the accompanied ad campaign was pure genius.
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Post by rich »

Unfortunately, A&P didn't seem to care in the 60s. They fell behind the competition in terms of pricing, store location, and development of modern stores with the kinds of departments people wanted. they adopted trading stamps just as other chains began dropping them. The long narrative ads were not what customers wanted--coupons, marrkdowns, yes, but not long treatises on Ann Page being cheaper than a national brand.

Stores that were responsive to consumers in the 60s thrived, mostly regional powerhouses like Jewel, Schnucks, Vons, and Giant. The chains that did like A&P wound up doing what A&P did--leaving markets, making too little too late efforts: First National, Acme, Colonial, among others.
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Post by jamcool »

rich wrote:Unfortunately, A&P didn't seem to care in the 60s. They fell behind the competition in terms of pricing, store location, and development of modern stores with the kinds of departments people wanted. they adopted trading stamps just as other chains began dropping them. The long narrative ads were not what customers wanted--coupons, marrkdowns, yes, but not long treatises on Ann Page being cheaper than a national brand.

Stores that were responsive to consumers in the 60s thrived, mostly regional powerhouses like Jewel, Schnucks, Vons, and Giant. The chains that did like A&P wound up doing what A&P did--leaving markets, making too little too late efforts: First National, Acme, Colonial, among others.
Of course Acme had "Alphy"Beta out west as a cash cow.
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