Safeway Grand Opening-Photo-Unknown Date & Location

Uh...California.

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Jason B.
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Safeway Grand Opening-Photo-Unknown Date & Location

Post by Jason B. » 03 Sep 2018 20:39

The Duke University archive of Outdoor Advertising Association of America photos includes a color shot of a Safeway store exterior and parking lot during a "grand opening." See: https://library.duke.edu/digitalcollect ... s_AAA2341/ Date likely is 1960s or 1970s based on automobiles in parking lot. Location possibly is California, but could be Arizona (based on "Eller" name on the portable billboard heralding the grand opening). Thrifty Drugs is other major tenant in shopping center. Oscar Meyer apparently participated in the grand opening ceremony, as evidenced by an Oscar Meyer truck near the Safeway entrance. Safeway store design seems akin to a "big box."

Super S
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Re: Safeway Grand Opening-Photo-Unknown Date & Location

Post by Super S » 06 Sep 2018 00:06

The Chevy truck with the camper on it is either a 1969 or 1970 model. (there is a very minor difference between 1969 & 1970 which can not be seen in the picture) The LTD next to that truck I believe is a 1971 model.

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Groceteria
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Re: Safeway Grand Opening-Photo-Unknown Date & Location

Post by Groceteria » 07 Sep 2018 22:45

It's very Safeway post-Marina (but not yet that far removed) and it's also sort of reminiscent of the Super S combos, which (I think) ended in 1971. It may even have been planned as one; Thrifty took over a lot of those locations. So 1971 seems a pretty good guess for the date.

klkla
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Re: Safeway Grand Opening-Photo-Unknown Date & Location

Post by klkla » 17 Sep 2018 15:45

The license plates on the cars are yellow. Arizona had yellow license plates at that time. The houses have swamp coolers on the roofs, which are indicative of a desert-like climate (they only work in low humidity).

The billboard in the parking lot says Eller on it. According to Wikipedia someone named Karl Eller owned a billboard company, "In 1962, Eller purchased the Arizona operations of New York-based billboard advertising company Foster and Kleiser and built it into a major regional business.'
https://en.wikipedia.org/wiki/Karl_Eller

My guess is somewhere in Arizona.

But, New Mexico also had yellow license plates.

Super S
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Re: Safeway Grand Opening-Photo-Unknown Date & Location

Post by Super S » 19 Sep 2018 12:29

klkla wrote:
17 Sep 2018 15:45
The license plates on the cars are yellow. Arizona had yellow license plates at that time. The houses have swamp coolers on the roofs, which are indicative of a desert-like climate (they only work in low humidity).

The billboard in the parking lot says Eller on it. According to Wikipedia someone named Karl Eller owned a billboard company, "In 1962, Eller purchased the Arizona operations of New York-based billboard advertising company Foster and Kleiser and built it into a major regional business.'
https://en.wikipedia.org/wiki/Karl_Eller

My guess is somewhere in Arizona.

But, New Mexico also had yellow license plates.
There is a plate clearly visible on the billboard trailer, unfortunately, the photo is too low resolution to zoom in for more detail. The swamp cooler on the roof definitely hints at a dry, hot climate. Arizona or New Mexico seems like the most logical places.

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Andrew T.
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Re: Safeway Grand Opening-Photo-Unknown Date & Location

Post by Andrew T. » 19 Sep 2018 13:09

Super S wrote:
19 Sep 2018 12:29
There is a plate clearly visible on the billboard trailer, unfortunately, the photo is too low resolution to zoom in for more detail.
I'll vouch for Arizona. New Mexico also had yellow license plates in that era; however, they issued them singly and trucks and trailers had a different colour scheme than cars.

The plate on the trailer is blurry, but it clearly has black characters and two letters followed by a hyphen and four digits. It's undoubtedly one of these, from 1969-72.
"The pale pastels which have been featured in most food stores during the past 20 years are no longer in tune with the mood of the 1970s."
Andrew Turnbull

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