KFC TV Advertisements

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StoreLiker2006
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Location: Oak Grove, Oregon
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KFC TV Advertisements

Post by StoreLiker2006 » 27 Dec 2009 19:53

Hi,

There's something that bothers me: while I know KFC had used its 1978-91 era typeface (the Colonel's likeness is no longer colored in the face) on printed materials in newspapers and whatnot, unfortunately the same didn't occur for their TV ads until 1981 (after the Colonel had passed away on December 16, 1980 at age 90).

Cases in point:
A 1978 ad:
http://www.youtube.com/watch?v=4B2HuT5k0hs

A 1979 ad:
http://www.youtube.com/watch?v=7f1BKDPCwW4

A 1980 ad:
http://www.youtube.com/watch?v=6sMvCTsuXIM

A 1981 ad from Australia (the then-current KFC logo/likeness appears):
http://www.youtube.com/watch?v=okSsM-CQOjI

Therefore, I'm led to believe that the new-from-the-ground-up 1978-81 KFC stores would still have used the older pre-1978 signage.

Anyone familiar with classic KFC please enlighten me on this.

Thank you,



Ben

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Andrew T.
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Location: Thunder Bay
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Re: KFC TV Advertisements

Post by Andrew T. » 27 Dec 2009 21:05

I've come across similar juxtapositions in newspaper ads, actually: In the midst of my microfilm browsing, I recall seeing a 1979 ad that used the modern (78-91) typewriter logo in conjunction with a photo of pre-78 era packaging, and a 1981 ad that likewise used a photo of pre-78 era packaging.

Doesn't settle the mystery of what happened in the 1978-81 period, though: Maybe the new look appeared on the buildings first, and gradually made its way down to packaging and employee uniforms three years in.

As a further wrinkle of mystery, I've been told that KFC buildings began to switch from the pointy roofs to the mansard roofs in 1977...
"The pale pastels which have been featured in most food stores during the past 20 years are no longer in tune with the mood of the 1970s."
Andrew Turnbull

StoreLiker2006
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Posts: 209
Joined: 20 Nov 2006 18:59
Location: Oak Grove, Oregon
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Re: KFC TV Advertisements

Post by StoreLiker2006 » 28 Dec 2009 02:22

Andrew T. wrote:I've come across similar juxtapositions in newspaper ads, actually: In the midst of my microfilm browsing, I recall seeing a 1979 ad that used the modern (78-91) typewriter logo in conjunction with a photo of pre-78 era packaging, and a 1981 ad that likewise used a photo of pre-78 era packaging.

Doesn't settle the mystery of what happened in the 1978-81 period, though: Maybe the new look appeared on the buildings first, and gradually made its way down to packaging and employee uniforms three years in.

As a further wrinkle of mystery, I've been told that KFC buildings began to switch from the pointy roofs to the mansard roofs in 1977...
Andrew,

Although, KFC had used the candy-stripe motif on their packaging as far back as 1970, if you take a look at this ad clipping dated 10/16/70:
Image

~Ben

StoreLiker2006
Senior Member
Posts: 209
Joined: 20 Nov 2006 18:59
Location: Oak Grove, Oregon
Contact:

Re: KFC TV Advertisements

Post by StoreLiker2006 » 18 Aug 2012 16:04

Andrew T. wrote:I've come across similar juxtapositions in newspaper ads, actually: In the midst of my microfilm browsing, I recall seeing a 1979 ad that used the modern (78-91) typewriter logo in conjunction with a photo of pre-78 era packaging, and a 1981 ad that likewise used a photo of pre-78 era packaging.

Doesn't settle the mystery of what happened in the 1978-81 period, though: Maybe the new look appeared on the buildings first, and gradually made its way down to packaging and employee uniforms three years in.

As a further wrinkle of mystery, I've been told that KFC buildings began to switch from the pointy roofs to the mansard roofs in 1977...
Andrew,

http://www.youtube.com/watch?v=dzdnOE0K-WU

I wonder if this link above will help you?

~Ben

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