Company Publications
Posted: 14 Feb 2021 15:42
When I worked for Safeway years ago they had a corporate magazine that came out monthly called Safeway News. It was about 10 pages total, had a slick, glossy finish, and while there was some color it was basically black and white photography. The articles consisted of puff pieces on different aspects of the company, from buyers to manufacturing, to unique store histories, and biographies of select employees. Recent personnel promotions, what we now call "shout outs", and consumer tips rounded out the content.
In addition to Safeway News the Washington DC division also had it's own newsletter with the same type of content but a much less professional look. It was originally called the Cracker Barrel but was later renamed News and Views. If I recall correctly it came out quarterly. When I was in the Richmond Division they had something similar but I don't remember what it was called.
These publications provide a wonderful (and biased) insight into Safeway from the 1950s into the 1990s. I would be interested in finding out if anyone has access to any old Safeway News, News and Views, or Cracker Barrel.
In addition to Safeway News the Washington DC division also had it's own newsletter with the same type of content but a much less professional look. It was originally called the Cracker Barrel but was later renamed News and Views. If I recall correctly it came out quarterly. When I was in the Richmond Division they had something similar but I don't remember what it was called.
These publications provide a wonderful (and biased) insight into Safeway from the 1950s into the 1990s. I would be interested in finding out if anyone has access to any old Safeway News, News and Views, or Cracker Barrel.