Safeway-Santa Clara-3071 Stevens Creek Blvd. (Valley Fair)-Store Is Closing

Uh...California.

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Jason B.
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Safeway-Santa Clara-3071 Stevens Creek Blvd. (Valley Fair)-Store Is Closing

Post by Jason B. »

SFGate.com reports that the Safeway store at 3071 Stevens Creek Blvd., Valley Fair Shopping Center, is closing. See: https://www.sfgate.com/food/article/bay ... 401939.php

The article states that store has been open for 67 years, which would place the opening date circa 1956. I don't see any listing for a chain grocery store at that address on the following webpage:

https://www.groceteria.com/place/califo ... 1925-1979/

I also cannot find a store listed at that address on the Safeway website, even though the store apparently has not yet closed. See: https://local.safeway.com/search.html?q ... =5655&l=en

Additional news coverage of this store closure:
https://www.ktvu.com/news/longtime-safe ... anta-clara
https://www.nbcbayarea.com/news/local/s ... d/3332480/
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Andrew T.
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Re: Safeway-Santa Clara-3071 Stevens Creek Blvd. (Valley Fair)-Store Is Closing

Post by Andrew T. »

Given Safeway's mergers and renovation pushes over the last couple decades, it's impressive (if bittersweet) that a store survived with the early/mid-1980s backlit "ribbon leaf" signage until now! Maybe not as impressive as an untouched 1956 store would have been, but old enough in 2023 to be interesting in its own right.
"The pale pastels which have been featured in most food stores during the past 20 years are no longer in tune with the mood of the 1970s."
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Re: Safeway-Santa Clara-3071 Stevens Creek Blvd. (Valley Fair)-Store Is Closing

Post by Groceteria »

It's listed on the page for San Jose proper because that's how it was handled in the city directories of the time:

https://www.groceteria.com/place/califo ... 1925-1979/
justin karimzad
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Re: Safeway-Santa Clara-3071 Stevens Creek Blvd. (Valley Fair)-Store Is Closing

Post by justin karimzad »

It opened January 1957, and the sign tower is original. At the time, it was the second largest Safeway in Northern California-after Market & Duboce SF. The Super S drug was added next door in October 1963.
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TheStranger
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Re: Safeway-Santa Clara-3071 Stevens Creek Blvd. (Valley Fair)-Store Is Closing

Post by TheStranger »

Saw this 1960s footage of the Valley Fair area where the Safeway in its original Circle S signage can be seen:
https://www.instagram.com/p/C5mAfUFSjQ3/
Chris Sampang
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