Marketing Strategy - Disclaimers, etc.
Posted: 14 Aug 2006 07:44
I noticed that instead of describing seafood as "Previously Frozen", Ukrop's is now saying "Thawed For Your Convenience". I'm going to dig through some old ads to see if I can come up with some other examples that are a little more historic.
One that I remember is during the 1970's when sugar prices skyrocketed, candy bar manufacturers kept shrinking the size of their product. Of course, that necessitated a new wrapper with the legend "New Size!".
One that I remember is during the 1970's when sugar prices skyrocketed, candy bar manufacturers kept shrinking the size of their product. Of course, that necessitated a new wrapper with the legend "New Size!".